The Daily is Shutting Its Doors

The Daily for iPhone

The Daily, on iPhone and iPad, will be no more.

News Corp. today announced that ‘The Daily’ will be shutting down this month.

It launched Feb. 2011, and never quite managed to receive the praise or attention its publishers wanted. They say that some of the staff will be moved on over to the New York Post.

Here’s part of a statement by News Corp. chairman and CEO, Rupert Murdoch:

“From its launch, The Daily was a bold experiment in digital publishing and an amazing vehicle for innovation. Unfortunately, our experience was that we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long-term. Therefore we will take the very best of what we have learned at The Daily and apply it to all our properties. Under the editorial leadership of Editor-in-Chief Col Allan and the business and digital leadership of Jesse, I know The New York Post will continue to grow and become stronger on the web, on mobile, and not least, the paper itself. I want to thank all of the journalists, digital and business professionals for the hard work they put into The Daily.”

It showed some promise when it started. It had a huge backing, but as said in the statement, it was a bold move. It just didn’t work out the way they would have liked.

[via Politico]

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