Now iPad owners can read magazines before they are available anywhere else.
Newsstand seems to be one of those services that grows at a steady pace. It’s not as if it exploded into popularity, but it seems that people who use it like it. It’s almost like music was just about 12 or 13 years ago. People were reluctant to go digital. Now it’s much more common to just go for the download version of an album.
It’s something that seems to be happening with magazines, books and newspapers, too. The problem is that some people don’t want to jump on board. Newsstand is trying to entice readers by giving them an early peak at some popular magazines. Right now, Hearst is the only publisher that’s on board, but that may grow in time. Little things like this need to happen if the publishing industry wants to keep with the times. When they go digital, they have to give readers incentives. It’s not any better for them if they get it when everyone else gets the paper version, and if it costs just as much.
It’s reported that 22 magazines are available as “Read them here first” selections on Newsstand.