Tim Cook Says Apple is Looking at New Categories for New Products

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Apple CEO Tim Cook told shareholders during a meeting today that the company is always focusing on innovation. “Obviously we’re looking at new categories,” said the Apple boss, adding “We don’t talk about them, but we’re looking at them.”

We have no idea what Apple is looking at, or what the company is planning, but there are rumors. As AppleInsider reports, and as many rumors persist, Apple is looking to further its foothold in the living room. Apple TV already exists as a set-top box, but it’s entirely possible that the company can introduce a television set as well. Honestly, we think anything of the sort is still a long way off.

Then there is the rumored iWatch. This is a wraparound watch that will somehow integrate with your smartphone. Supposedly, it’s made of some fancy glass, too. We’ll just have to see.

We’re sure Apple is always working on ideas. Most of them probably never make it beyond Jony Ive’s workbench.

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