Watch Jony Ive Talk About Design on Blue Peter Show

The Blue Peter show is a long-running BBC show about design that Apple design boss Jony Ive himself watched as s kid.

It’s pretty cool to watch Ive reflect on one of his fondest memories of the show. He also gets to take a look at several kid’s designs for a lunchbox/backpack/pencil holder. He’s even honored with his own Blue Peter Gold Badge. This is rare, and you can see that Ive was truly happy about the award. This is a show he grew up watching, so it was probably very cool for him to receive one for himself.

He even had a gift in the works for the Blue Peter folks, an aluminum badge of their own.

[via TUAW]

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