Apple.com has a new page for the iPhone titled ‘There’s iPhone. Then there’s everything else.’ The page goes through all the features that make the iPhone unique, such as Siri and mentions of its eight its J.D. Power and Associates awards.
Then it mentions the Retina Display, the “powerful but not power hungry,” A6 chip, and the fact that the iPhone is considered the world’s most popular camera based on Flickr data. Apple is definitely kicking it up and talking several selling points. Who knows if it will help drive sales, but it’s pretty clear that the company ramped up the marketing on the website.