Google Chairman Eric Schmidt spoke with The Guardian’s Alan Rusbridger about the Google Now App. When asked about its availability for iPhone, Schmidt gave an interesting answer that seems to indicate the company already submitted the app for approval.
He basically said, “You’ll need to discuss that with Apple.” Then he went into a talk about how the Cupertino company has a history of approving or disapproving apps that Google makes. He wasn’t clear on it, but it sounded as if what he really said was that the app is submitted, and at this point it’s up to Apple to approve it.
Google Now is an app that is currently Android-only. It works with your location to integrate information that is relevant to you. For instance, current weather and traffic conditions on your way to work. It may give you an alternate route suggestion if it notices that things are congested in one side of town, things like that. The video above is a much better example of what it does. Google at one point accidentally released a teaser video showing the app for iOS. It was quickly removed, but the damage is done. Everybody knows it’s happening, or that it’s under development at least.