Appthority, a research firm that recently released its latest App Report, says that free apps downloaded for iOS devices are more likely to collect your personal data than free apps for Android.
According to the report, 60 percent of the top ten apps on the App Store share data with ad and analytics networks. Meanwhile, 50 percent of Android apps from the top downloads were likely to share this data.
Here’s a breakdown:
– 60 percent of iOS apps gathered location data
– 42 percent of Android apps gathered location data
– 54 percent of iOS apps gathered data from your contacts list
– 20 percent of Android apps gathered data from your contacts list
Crazier is how much of that data is unencrypted. There you go. Advertisers love having your data. Call me crazy, but I’m not as concerned with my location data as I am with grabbing any information from my contacts or who may have contacted. I know that the location is probably pretty general, and it may be more about advertising for the Pizza Hut half a block away than it is about stalking me.