Apple’s App Store has grown into a huge market in the past few years. Since its introduction in 2008, the App Store has become a huge money-maker for Apple and for developers.
According to a recent Wall Street Journal report, the App Store rakes in nearly $25 billion in yearly sales. That’s huge. considering that it’s just one part of Apple’s entire business.
However, the Journal points out that this does have a downside. It’s become such a huge market that it’s difficult for new apps to make an impact. There are also so many apps that it’s difficult to find new ones, because many get lost in the shuffle.
It’s a difficult market for sure, but great apps will stand out. One thing we have noticed, at least something that seems true with most users, is that many have only a small handful of go-to apps. They may have a fair amount installed on their handsets, but many delete the ones they don’t use. We may keep a few cool ones, and then really only ever use 10 or 15 of those total. For instance: Facebook, Twitter, YouTube, etc., or some other handful of apps we tend to stick to.
You can check out the full report here.