Tim Cook Believes He Should Have Waited to Announce the New iMac


Apple CEO Tim Cook isn’t afraid to admit to mistakes. He famously apologized for Apple Maps. During Apple’s conference call, Tim Cook said that the company should have waited until 2013 to announce the new iMac.

Cook told analysts during the Q&A session, “I don’t spend a lot of time looking back except to learn from it. If we could run it over, frankly, I would have announced the iMac after the turn of the year…customers had to wait too long for that specific product.”

According to TUAW, the popular Apple desktop was on backorders that lasted up to five weeks, and the company only managed to catch up to demand in early March 2013.

The new iMac is very thin. It’s likely that the manufacturing process made for some tough supply constraints.

About 8bitjay

Google + Profile