Facebook is interested in buying Waze, an Israeli navigation start-up for up to $1 billion, according to reports.
This comes shortly after the recent news that Apple’s plans for a purchase fell through, reportedly over price. Obviously, we don’t know the details of those reports since nothing came of it and companies don’t tend to talk about this stuff until they make the acquisition.
As Reuters reports, Waze and Facebook did flirt a little in the past when the mapping application allowed for sharing of their road trips and drives with Facebook friends. The report also says that this would be the social networking giant’s third acquisition in Israel. The first was Snaptu in 2011 ($70 million) and Face.com in 2012 for $60 m.