Looks like Netflix is getting a silent update on Apple TV. Some users have noticed that personalized profiles are showing up. This is a good thing for households with multiple users.
Often times, families will share a single Netflix account. Sometimes, as a consequence, adults end up with Blue’s Clues and Bratz on their recommended list. This is designed to help prevent that. Now the adults of the house can share one profile while the children share another. It’s also nice for two significant others who live together who want to keep their tastes on separate accounts.