Music videos. They’re something we don’t see all that often anymore. Maybe occasionally on YouTube when we remember, but it’s definitely not like the days when they used to air on television.
Vevo wants to bring 24/7 music videos to Apple TV. The only interruptions would be TV ads–not internet ads. The idea here isn’t like that of using such a service on a mobile device, where a user may want to search for specific videos and watch them. This is more like watching television. You hit play and sit back watching music videos or leaving them on as something like background noise while you clean up around the house. (Which is something I need to do right now).
Either way, this would be a cool addition to Apple TV. Some of us miss watching music videos.