Report: Apple Bought Matcha For its Video Recommendation Algorithms

matcha tv

According to reports, Apple’s purchase of Matcha.TV, which we heard about yesterday.

It wasn’t immediately clear why Apple made the purchase, but according to reports, it seems that Apple wanted the recommendation algorithms of Matcha. This means that it could be used to improve recommendations to users. Apparently, Matcha was very good at finding content for users, and it outperformed its competition. According to the report, it was in the top 15 of the App Store Entertainment charts, and was experiencing some huge growth with users.

[via MacRumors]

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