Report: Apple Signs Big-Name Advertisers for iTunes Radio

iTunes radio

iTunes Radio, which launches later this fall alongside iOS 7, will come along with the support of some big-name advertisers: McDonalds, Pepsi, Proctor & Gamble and others have already signed on for ad-space, according to AdAge.

The report says that some of the deals are in the single-digit millions to tens of millions, and run through 12-months.

Also nice for the companies, these launch-day advertisers will have exclusivity in their respective industries through the end of 2013. Once 2014 starts, iTunes radio will open up to more advertisers. The minimum buy-in, says the report, is around $1 million.

The advertisements will come in the form of audio, video and interactive. Some ads are even targeted as specific devices.

[via TUAW]

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