Reuters Profiles Apple CEO Tim Cook

Tim Cook_Closeup

Two years into Tim Cook’s gig as Apple CEO, Reuters has published a story about the man now running the show at Cupertino.

The story makes Cook out to be quite an opposite to Steve Jobs: quiet, nice, calm. All that. It says he likes his privacy and is a “thoughtful, data-driven executive who knows how to listen and who can be charming and funny in small group settings.”

The report mentions the bi-monthly iPhone software meetings that Jobs used to hold. That’s no longer part of the Apple workflow. One person familiar with it says that Cook delegates all that work.

Here’s a particularly interesting portion:

Still, he has a tough side. In meetings, Cook is so calm as to be nearly unreadable, sitting silently with hands clasped in front of himself. Any change in the constant rocking of his chair is one sign subordinates look for: when he simply listens, they’re heartened if there is no change in the pace of his rocking.

“He could skewer you with a sentence,” the person said. “He would say something along the lines of ‘I don’t think that’s good enough’ and that would be the end of it and you would just want to crawl into a hole and die.”

Ouch. See? Tim Cook can be scary.

[Reuters via MacLife]

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