Report: Apple Could Announce New Apple TV on September 10

Apple TV - 2G

Alongside the iPhone 5S and the iPhone 5C, Apple may be planning a new Apple TV on September 10. This rumor comes from GigaOm.

According to a blog post from Panjiva through a shipment search, someone found the following information:

  • On August 25th, Apple received a shipment described as “Set Top Box with Communication Function” from BYD Precision Manufacture in Shenzhen, China.
  • On August 18th, Apple received another shipment, again from BYD, described as “Set Top Boxes.”
  • And on August 11th, Apple received its first shipment from BYD of “Set Top Box with Communication Function.

It’s not clear what it is, but it’s very likely the newest Apple TV set-top box, which Apple could very well be updating for a September 10 announcement.

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