Back and forth the rumor goes: Apple plans to release a new Apple TV next month. Should we expect one? It’s been a while, but Apple TV is okay as it is. We don’t know what Apple plans to add yet.
This rumor comes from multiple reports that shipments of a new set-top box are landing in Apple HQ. Aside from a new software update on September 18 (same day that iOS 7 launches) that enhances AirPlay to allow it to play your iCloud content on another user’s Apple TV, there are rumors of a hardware update.
We will see. The rumors are persistent.