One of Apple’s Smartest Moves in History Happened Even When Steve Didn’t Want it to


A long time ago, about 10 years, to be a little more precise, Apple released iTunes for Windows. Steve wasn’t very happy about John Rubenstein and Phil Schiller wanting to put iTunes on Windows.

In fact, when Rebenstein argued and argued telling Steve that he and Schiller were going to make it happen Steve said, “F–k you guys, do whatever you want. You’re responsible.” He stormed out of the room after that. Later, he’d introduce it by saying that “Hell froze over.” He also called it, “The best Windows app ever written.”

Either way, it opened up iTunes and the iPod to the rest of the 97 percent of the computer market that didn’t have a Mac. This started to make Apple a household name.

[via Linkedin]

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