Apple Only Spends a Small Portion of Revenue on R&D

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Apple only spends two percent of its revenue on R&D, according to a recent report. That’s despite the 32% increase we saw last year.

Steve Jobs was never big on R&D, and some thought it was strange to see Apple increase spending last year. Regardless, that spending amounts to only a very small portion of Apple’s total revenue.

However, website CultofMac points out that Microsoft spent around 13 percent of its revenue on R&D during the 2013 fiscal year.

We also learned yesterday that Microsoft spends more on advertising than Apple.  Granted, Microsoft is in several markets. Apple has a very strong focus on a few.

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