Apple Recognizes World AIDS Day With Red Logos Throughout Retail Stores

Apple 5th avenue Store

In observance of World AIDS Day (December 1st), Apple retail locations throughout the world turned their logos red.

This gesture shows support for the day. Apple has long been active in the fight against AIDS with its (PRODUCT)RED campaign. (PRODUCT)RED Apple products are indicated by their bright red color. Every purchase of those items means that Apple donates a portion of that money to funding AIDS programs in Africa.

Here’s a portion of Apple’s (PRODUCT)RED page:

The Global Fund.

Every day 900 babies are born with HIV. (RED) works with companies like Apple to fight for an AIDS‑free generation by creating (PRODUCT)RED merchandise. A percentage of gross profits from the sale of those products goes to the Global Fund to help fund AIDS programs in Africa. Since its introduction, (PRODUCT)RED has generated more than $215 million for the Global Fund — more than $65 million from Apple alone. You can help make an impact by purchasing a (PRODUCT)RED iPod or (PRODUCT)RED accessories for iPhone and iPad.

For more information about the Global Fund and (RED), visit RED.org.

[Via TheLoop]

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