Apple Stores now offer price matching on iPads, iPhones and Macs.
This is great for when you see a price at a retailer that’s lower than Apple’s retail price, but want to buy direct from Apple. That said, not all stores will support price matching. Those that do, will only go up to 10% down.
That said, Apple Stores aren’t as abundant as Best Buy, so even if those stores do offer a discount on some of their products, you’re more likely to be near a Best Buy than you are an Apple Store. Right now, it seems that this is only true with the iPad Air and the iPhone 5C as far as iOS devices go.