Japan is a Big Spender When it Comes to Mobile Apps

japan app spending

Japan is at the top when it comes to app purchases. They are spending more on apps than any other country.

The chart above shows monthly revenue combined for both the iOS App Store and Google Play.

1. The Only Major Country Where Google Play Vies With iOS on Equal Revenue Terms
Japan bucks the platform revenue trend seen in most countries as far as platform revenue is concerned. In the last year, Google Play app revenue has caught up with iOS in Japan, compared to the rest of the world where iOS app revenue is well over double that of Google Play on an aggregate basis (see Slide 7 in our report).

2. Sheer Majority of Game Revenue Growth Driven by Just Five Publishers
It’s an astounding fact, but the game revenue growth that has catapulted Japan to the number one spot has been mostly driven by just five publishers. One of them is the messaging powerhouse LINE, one of them is Puzzle & Dragons maker GungHo Online, download the report to find out who the three others are.

3. The Growth Isn’t Over
If 2013 was the year where Japan’s smartphone penetration caught up with the US, 2014 will be the year where it completely obliterates things. By next year, 62% of mobile phones in Japan will be smartphones (compared to 50% in the US) according to eMarketer. The impact this will have on app downloads and revenue is a mouth-watering prospect for businesses invested in that region of the world.

According to TUAW, this doesn’t necessarily mean that Japan is seeing the most downloads. It’s just the country that spends the most money on apps. It’s also interesting that Android and iOS are about even in terms of revenue.

[via App Annie]

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