Lumia Ad Tries to Sell Nokia’s Tablet With Story of a Cute Puppy

Nokia’s ad for the Lumia 2520 shows a bunch of people walking around a bright, sunny park. The first ignores her puppy in favor of her iPad by running under a tree for some shade, because she’s unable to otherwise see the screen.

Then another, and another. Eventually the puppy realizes that nobody wants to play with him, because they’d rather sit in the shade with their iPads. Finally, someone with a Lumia (which supposedly has a brighter screen, and works better in sunlight) smiles at the dog and throws a Frisbee before going back to whatever he was doing.

Eventually, everyone starts paying attention to the dog again, and the commercial’s tagline “Get out and Play” pops up on the screen.

Cute, but if anything, taking that Lumia out is encouraging people to sit at the park with their head hunched over their tablet. I don’t bother taking my iPad to the park.

[via CultofMac]

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