South by Southwest (SXSW) is coming soon. During the event, Apple will bring iTunes Festival to Austin, TX from March 7-16, 2014.
Users can watch the shows live or on-demand on iTunes, Apple TV or iOS devices. Obtaining a ticket to see the performances live is a little harder. They are free, but those who want to attend must be at SXSW and win the ticket through lottery. They will scan their badge at a location (Apple hasn’t specified where yet.) You can read more about the tickets here.